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Our economic system is failing to meet the needs of millions of people around the world. Businesses can thrive only if society and nature also thrive.
Brands represented by this principle take utmost care to secure ethical and just social conditions of workers. They pay livable wages, choose suppliers with ethical social conditions, focus on social inclusion and employ workers with disabilities.
They invest in developing social policies that impact local and broader society to generate positive externalities, thus entirely assuming responsibility of their system boundaries
