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All human life depends on soil. All human life depends on water. Thus we believe that it is fundamental to use materials that:
Are organically produced;
Have internationally accredited certifications;
Use as little fertile soil and water as possible;
Use regenerative farming, extraction and production practices;
Do not harm people and planet during production processes.
Brands represented by this principle are conscious and demanding of the origin of the materials they use and what processes they underwent.