There is sufficient scientific proof that the increasing concentration of greenhouse gases in the atmosphere resulting from the burning of fossil fuels is causing disproportionate disruption to the environment.
When considering the entire system boundaries of a company or product, we must assess resources that make it possible for us to create them.
Brands represented by this principle create products in facilities that use renewable energy, are water efficient and use bio-based local treatment loops and sustainable construction solutions for energy efficiency — such as green roofs, solar orientation, materials, double glazing, LED lighting, amongst others. They also pay close attention to the way their products reach citizens and use low-impact or circular packaging and low carbon emitting delivery services.