“We have both been involved in the psytrance scene (playing music and organising parties) for decades. In 2008 we envisioned psychedelic and futuristic graphic art applied on clothing. We began by placing large sized UV active prints (that had a 3D effect) on t-shirts and found we created a unique style of clothing that has had a significant impact on psywear today. We started by creating clothing with futuristic, psychedelic digital illustrations printed on them with special effects like blacklight glow and 3D chromadepth. It was new, original and people loved it!
With the brand we developed our own slow fashion movement based on counter-cultural values. We are an underground label with limited series production. We do not follow corporate business and marketing models.” (Todorov Gabriella & Todorov Zoran)
Purpose & Mission
“We would like citizens to be as happy wearing our products as we are happy creating them. Thirteen years ago we had the vision of creating clothing with a style that represented the visual art of the psytrance scene.
The quality of our products is very important for us. Therefore we produce all items in Europe, where we can control production to the maximum and provide accessible retail prices. We partner solely with small family businesses, and our entire production is located in Europe — Hungary and Macedonia. Our subcontractor has solar power and water treatment systems in place and aims to become self-sufficient by 2021.” (Todorov Gabriella & Todorov Zoran)
Location of Creation or Assembly
“Cotton and lycra.
Country of origin – Macedonia
Certifications – ISO9001” (Todorov Gabriella & Todorov Zoran)
Recycled polypropylene bags.
Use & Maintenance
Garments can be machine washed on an eco-cycle at 30°C.