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When we create new prints we tap into our inner wild and reflect different aspects of the environment, front the sun to the waves, from the trees to the flowers, and hope that people connect with them in a way that fuels their connection to nature wherever they are in the world.” (Hannah & Jack Edwards)
Our mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. All our lines are living lines, this means we print jackets as and when we feel a need to, which feels more aligned with our sustainable mission. Sometimes we will pause a print for a while and reprint it further down the line, the jackets become editions, which encourages people to buy consciously and for longevity.
Our prints are season-less, which encourages stores to never have to put the brand on sale. In this way of producing we feel more free and playful, and hope to pass this energy on to our customers who are investing in both a great product and a great philosophy that they become part of.” (Hannah & Jack Edwards)
We ask customers to return to us their jacket at the end of life so that we can upcycle it and offer them a 20% discount on a new jacket.” (Hannah & Jack Edwards)
